Twittamentary and the TwittaWall

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As Twittamentary is a crowd sourced documentary, the the Twitter Wall at IRL screenings has become an integral part of the live Twittamentary experience.

It initially provided a prompt to remind the audience that the use of phones to tweet while watching is strictly encouraged. We’re all so conditioned to turning phones off (or at least putting them on silent) in the Cinema that this reminder has often been essential in encouraging live interaction (or “twitteraction”) during screenings.
This was a very important aspect of our plans to experiment with crowd sourcing at every possible stage in the creative process. Through 2011, this twitter wall feedback from the rough-cut, or “beta”, screenings provided input into the next cut of the film. We did 15 of these beta screenings and 15 iterative new cuts between each screening to create the final crowd sourced edit.
I’m just finishing Seth Godins “We Are All Weird” in which he writes:
The biggest cultural shift that the Internet has amplified is the ability to make an impact on our own culture
It’s a keen insight, and one which the Twitter Wall highlights in its role as a creative conduit. It’s enabled the audience members at those 15 early screenings to become intimately involved in the film making process. This goes way beyond the traditional movie studio “rough-cut” screening process, where a couple of different edits will be shown to test the films ending and fineness the chances of a big opening weekend. In Twittamentary, the twitter feedback really did help create the final cut. Themes were added, cut, expanded and made more concise. All blended seamlessly (we hope) with Siok’s expert curation skills.
However, as cool as this is, for me, the Twitter wall provides an additional deeper element to the documentary movie experience.
The Twitter Wall makes the social, and sociable, aspect of the film entirely visible and completes the interactive experience. It makes transparent the realtime connections that the audience members make with each other and with the cast while they watch them on screen.
This interaction with the cast breaks a constraint that all traditional documentaries are bound by: time. As soon as the footage of a documentary is captured it becomes dated. Naturally, the greater the time between the footage being shot and the screening, the more dated it becomes. With Twittamentary, this is important as the original footage was shot in 2010, a couple of years before the movie was finally released. However, very often during screenings a cast member will respond to a tweet from the audience with an up to the minute update on their story or share an, in-hindsight, insight.
A traditional, static, one way, documentary becomes a real-time, interactive experience where the cast joins the audience at the screening via twitter while they watch.
A living, interactive, real-time, documentary. ┬áNow that’s Social Media.

Minds Connected

I guess like most of us, I’m increasingly consuming media (books, videos, music) simultaneously in batches which creates a sort of blended content cocktail of juxtaposed ideas. For example I’m currently reading books by Noam Chomsky, Andrew Keen, Seth Godin and Charles Dickens.

The interesting part comes when I have quiet, free thinking time and I find myself pondering the contents of all the content that I’m consuming together as one input; identifying salient points, counter points, contradictions and connections between the works (more on these books as thought bubbles surface).

So last night I watched a couple of videos and fittingly the connection is: minds connecting

Yesterday a friend posted the following video of Hedy Schleifer at last months TEDxTelAviv conference. Deeply experienced in helping people with their relationships, she discusses the way that humans connect, and mis-connect, at a sub-conscious level. She explains three invisible connectors: The relational Space – the space between two individuals. The bridge between these worlds – over and through the relational space. The encounter “human essence to human essence” – a pure interaction between our true selves.

The Power of Connection – Hedy Schleifer at TEDxTelAviv

Although this all initially sounded a little “California wellness” (to my cynical English ears) this is, in fact, a fantastic talk. Hedy grounds her talk in recent NeuroScience theories of “the Brain Bridge” where “two limbic systems resonate together” and the discovery of mirror neurons. This biological mechanism creates fundamental and core common human traits enabling “Compassion, empathy and deep understanding of the other”. A wonderful example of psychological observation joining seamlessly with our advancing (although still very rudimentary) biological understanding of how the mind works (check out the work of the Social Brain Lab for more info).

Mirror neurons fire in unison when two minds are in unison, or connected at a “human essence” level as Hedy puts it. New neural pathways are created, the relationship blooms and individual consciousness is raised. What stops this happening is either mind subconsciously cluttering the “relational space” with preconceptions, fears and anxieties – which amplify over time. The solution is to seek to build an empathetic bridge between “our true selves”. It is “in truly being with each other that our true essence becomes revealed” to ourselves and others. If we focus on connection and understanding, relationships and people blossom. Note: a “like” on FB is in no way a true and deep connection.

Last night I also chanced upon Don Tapscotts excellent talk at 2012 TEDGlobal, which was released yesterday. Don explains his thinking about the 4 principles of the Open World that are “transforming civilisation”: Collaboration “social media becoming social production”; Transparency “sunlight is the best disinfectant”; Sharing – “giving up assets” & impending changes to the way intellectual property works; Empowerment – “The distribution of knowledge & decentralisation of power”.

Don Tapscott: Four principles for the open world

For me the most interesting part of the talk starts at around the 12 mins 30 second point. Don summaries the way that humanity’s method of sharing information has evolved at two critical points: the onset of the printing press and then of the Internet. Before the printing press, distribution of knowledge was hand written, strictly limited and closely guarded by a fraction of a percent of humanity. The arrival of the printing press provided a mechanism for mass distribution, however it was still a one-way transfer of heavily edited and curated knowledge, from the powerful to the “great unwashed” masses. It culminated in the Industrial world order of the 20th Century.

It should, by now, be becoming clear to just about everyone, that this new Internet age journey that we’re all embarking on, marks a seismic transformation in how humanity will develop and grow.

For the first time the Internet enables all of humanity to create, share and re-create knowledge. Instead of simply calling it the Internet or information age Don refers to this as an “Age of Networked Intelligence” where he hopes there will be a recognition that all our “interests lie with the collective” the growth and well being of all rather than just a few. He wonders if we could create some kind of “collective consciousness in the world”. He finishes with a video of Starlings in “Murmuration” (original clip is shown below) where they collaborate in a kind of subconscious communal flow to fend off predators, share food sources, find a roosting area etc. I love the fact that it involves simple and small birds, the last descendants of the Dinosaurs with whom, however, we humans share a similar central “lizard” brain. Maybe this behavior is innate to us all?

Amazing starlings murmuration

So what’s the connection?

Well, this reference to an “age of networked intelligence” struck a chord for me with Hedy’s talk.

On the one hand humanity is now on the cusp of understanding the biological mechanics of the mind and discovering how empathy, sharing and the growth of joined consciousnesses work at an individual, biological level.

Simultaneously, with the Internet we’re rapidly building, populating and evolving the physical infrastructure that will enable an embryonic, real-time, collective human intelligence.

In the next decade, with most of our planets people gaining internet access for the first time via smart-phones, this will evolve to become a global collective intelligence for all humanity.

This raises huge questions for individuals, societies and Industrial era organisations that we are only just starting to grapple with, let alone find answers for.

This is surely the most important issue of our time. If we all get it right, many of our current, industrial era, ills will dissolve like ice cubes in the sun. If we get it wrong, it could all go very wrong indeed. Most probably through authoritairan countermoves to protect the industrial, top-down, status quo. It starts with the curated group-think (an example being heavily opinionated and polarised news media) and explicit emotional contagion.

What is certain, is that how we all chose to build and grow this collective intelligence will effect the next eon of human development.

Remembering every individuals need for personal interconnection, for real and deep relationships and for common understanding will allow people, and our nascent collective intelligence, to grow and blossom.

It’s certainly a good place for each of us to start.